Terms of Service

Terms of Service Effective Date: December 2, 2026 Last Updated: November 2, 2026 IMPORTANT: PLEASE READ THESE TERMS CAREFULLY. BY CREATING AN ACCOUNT, LOGGING INTO YOUR ACCOUNT, OR ACCESSING OR USING THE SERVICES, YOU AGREE TO BE BOUND BY THESE TERMS, AS UPDATED FROM TIME TO TIME. These Terms contain a mandatory arbitration provision and class action waiver in Section 16 that affect your legal rights. 1. Agreement to Terms These Terms of Service (“Terms”) are a legally binding agreement between you (“you,” “your,” or “Customer”) and Addi, Inc. (“Addi,” “we,” “us,” or “our”), governing your access to and use of the Addi platform, website, and related Services. By creating an account, accessing, or using the Services, you represent that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you are using the Services on behalf of an organization, you represent that you have authority to bind that organization, and “you” refers to that organization. You must be at least 18 years old and capable of forming a binding contract. The Services are intended for business use and are not directed at individuals under 18. The Services are operated from the United States. If you access the Services from outside the United States, you do so at your own risk and are responsible for compliance with applicable local laws. If you do not agree to these Terms, do not access or use the Services. 2. Definitions The following capitalized terms have the meanings set forth below. These definitions apply throughout these Terms. Terms defined in the Privacy Policy and used herein have the meanings given in the Privacy Policy. "Advertising Platform" means any third-party digital advertising service to which the Services connect to publish, manage, or monitor advertising campaigns, including Meta Ads Manager, Google Ads (including Google Display and YouTube advertising inventory), TikTok Ads Manager, Spotify Ad Studio, and MadHive DSP. “AI Transparency Features” means the provenance metadata, invisible watermarks, disclosure labels, and platform AI content flags Addi applies to Output to identify it as AI-generated or AI-altered. "Business Platform" means any third-party point-of-sale, business management, or commerce platform connected to the Services to import transaction, catalog, or customer data, including Square and Shopify. "Business Platform Data" means data Addi imports from a Business Platform you connect to the Services, including product and catalog data, business location data, transaction and order history including line-item detail, platform-assigned customer identifiers, and aggregate customer metrics. "Content" means, collectively, your Input and Output. "Credit Balance" means a non-cash credit applied to your Addi account representing unused Media Spend, as described in these Terms. "Customer Lists" means hashed or unhashed email addresses, phone numbers, or other customer identifiers you upload or connect to the Services for use in audience targeting. "Input" means any content, data, instructions, prompts, brand information, creative briefs, images, audio, video, Media Assets or other materials you provide to or upload to the Services. Input also includes Business Platform Data and data Addi imports from a connected Advertising Platform account, which you direct Addi to retrieve on your behalf. “Media Assets” means music, audio tracks, or other media files you upload to the Services for use in generating advertising content. "Media Spend" means the amounts that Advertising Platforms charge to run your advertising campaigns. Media Spend is separate from, and in addition to, Addi's service fee and any payment-processing fees disclosed on the campaign authorization screen. "Output" means any content generated by the Services in response to your Input, including advertisements, ad copy, images, audio, video, and design elements. "Personal Information" has the meaning given to it under applicable privacy law, including the California Consumer Privacy Act and the EU General Data Protection Regulation, and as further described in the Privacy Policy. "Privacy Policy" means the Addi Privacy Policy available at addi.ai/legal/privacy, as updated from time to time, which is incorporated into these Terms by reference. "Promotional Credit" means a non-cash credit granted by Addi to your account at Addi's discretion, which may be restricted to use on specific Advertising Platforms. "Services" means the Addi platform, website, and related services provided by Addi, Inc. 3. Description of Services Addi is an AI-powered advertising creation and brand profiling platform for businesses. The Services enable you to: (a) Create advertising content including audio, video, and display advertisements, using artificial intelligence and third-party foundation models; (b) Profile and research your brand using publicly available and third-party data sources; (c) Connect to Advertising Platforms to publish and monitor advertising campaigns; (d) Access campaign performance data from your connected Advertising Platform accounts; (e) Connect to Business Platforms to import transaction and order data, product and catalog data, business location data, and aggregate customer metrics from your connected point-of-sale and business management accounts. All advertising content generated through the Services includes AI Transparency Features, which you may not disable. 4. Account Registration and Security 4.1 Account Creation. To access the Services, you must create an account with accurate, current, and complete information. You agree to update your information promptly if changes occur. Authentication for the Services may be provided through third-party identity and authentication providers. 4.2 Account Security. You are solely responsible for maintaining the confidentiality of your account credentials and for all activities under your account. Notify Addi immediately at [email protected] of any unauthorized use. Addi is not liable for loss arising from your failure to safeguard credentials. 4.3 Account Sharing. You may not share credentials or allow multiple individuals to use a single account. 5. Campaign Authorization, Billing, and Refunds 5.1 Plans. Addi currently offers access to the Services free of charge. Charges arise on a per-campaign basis, after user authorization, as described in this Section 5. Addi may modify access fees for the Services and any applicable charges from time to time with reasonable notice. 5.2 Authorization to Charge. When you authorize an advertising campaign, you authorize Addi to charge your designated payment method the amount itemized on the campaign authorization screen. Each advertising campaign you authorize is a separate authorization. Addi is the merchant of record for these charges. All fees are in U.S. dollars. You are solely responsible for all applicable taxes associated with your campaigns. Where required by applicable law, Addi will calculate and collect these taxes from you at the time of campaign authorization. 5.3 Cancellation. You may cancel your Addi account by emailing [email protected] or from your account page. Cancellation does not entitle you to a refund of charges already authorized for advertising campaigns under Section 5.2; refund eligibility is governed by Section 5.5. 5.4 Credit Balance and Promotional Credit. (a) Credit Balance. Where an Advertising Platform is unable to fulfill all or part of an authorized advertising campaign (for example, when a bid does not clear at the planned rate or an Advertising Platform paces or pauses ad delivery), Addi will add the unfulfilled amount of your Media Spend to your Addi account as a Credit Balance. A Credit Balance is non-cash and will expire six (6) months from the date it is issued. Upon expiration of a Credit Balance, Addi will automatically refund the expired balance back to your original payment method within ten (10) business days. (b) Promotional Credit. Addi may, at its discretion, grant a Promotional Credit to your account or your organization. A Promotional Credit is non-cash, non-refundable except as required by applicable law, and may be restricted to use on one or more specific Advertising Platforms as designated by Addi at the time of grant. (c) Application. When a Credit Balance or Promotional Credit is applied to an advertising campaign, the applied amount is disclosed on the campaign authorization screen before you authorize the advertising campaign. (d) Cancellation and Termination. Upon account cancellation or termination by either party, any remaining Credit Balance will be handled in accordance with Section 5.4(a) and applicable law. Any remaining Promotional Credit is non-refundable, holds no cash value, and will be permanently forfeited upon account cancellation or termination, unless explicitly stated otherwise in the specific terms and conditions governing that promotion. 5.5 Refunds. Addi's service fee and any third-party payment processing fees are non-refundable once you have authorized payment for an advertising campaign, except as required by applicable law. If an Advertising Platform rejects an advertising campaign before it begins running, Addi will notify you and prompt you to edit and resubmit the campaign. If you fail to take action to modify and successfully resubmit the rejected campaign within thirty (30) days of such notification, Addi will automatically cancel the campaign and refund only the Media Spend portion to your original payment method within 10 business days. Refunds will only be issued to the original payment method used for the authorization. If your original payment method is closed, invalid, or unable to accept the refund, you agree that Addi is not liable for processing delays, and any alternative refund arrangements (such as ACH or physical check) may be subject to additional administrative verification and processing windows. To dispute any charge, contact [email protected] within 30 days of the charge. 5.6 Media Spend, Service Fee, and Reconciliation. (a) Cost Components. Each charge for an advertising campaign comprises (i) Media Spend, paid by Addi to the relevant Advertising Platform on your behalf; (ii) Addi's service fee; and (iii) the applicable payment-processing fee. Each component is itemized separately on the campaign authorization screen, the order confirmation, and the invoice. (b) Pass-Through Model. Addi facilitates the purchase of advertising inventory on your behalf by billing you for Media Spend as a pass-through charge. As such: (i) Addi acts solely as a billing intermediary and is not the seller of advertising inventory; and (ii) Media Spend is non-refundable once you have authorized payment for an advertising campaign, except for unused Media Spend reconciled under Section 5.6(c). (c) Reconciliation; Service Fee. Addi will reconcile the estimated Media Spend charged to you against the actual amount billed by the Advertising Platform. If the actual cost is less than the amount charged to you, Addi will apply the difference as a Credit Balance to your Addi account. Addi's service fee is 15% of Media Spend. Addi discloses this rate in writing before every payment authorization. Addi does not retain undisclosed rebates, volume credits, or co-op marketing dollars from any Advertising Platform. 5.7 Advertiser of Record. Solely for placing media buys with the Advertising Platforms identified in connection with each advertising campaign, Addi acts as your authorized agent. For all other purposes, Addi is an independent contractor and not your agent or fiduciary. You are the “advertiser” under each Advertising Platform's terms and applicable law. Your responsibilities for ad content, claim accuracy, AI disclosure, platform-policy compliance, and rights and consents are set forth in Sections 8 and 9. 6. Brand Authorization and Third-Party Data 6.1 Brand Ownership. By using the Services, you represent and warrant that you own the brand(s) you are profiling, or have explicit authorization from the brand owner to create advertisements on their behalf. You agree to use the Services for brands you own or are authorized to represent, and will not use the Services for competitive research or to profile brands you do not own. 6.2 Data Collection Authorization. By entering your brand’s website URL or business information, you grant Addi permission to: access and analyze publicly available website content; collect publicly available information about your business from third-party sources (including business directories, review sites, and social media); store and process this information to build your brand profile; and use automated tools to gather publicly available brand information. 6.3 Data Sources. The Services compile brand information from publicly available and third-party data providers through APIs and other integrations. This may include business descriptions, reviews, ratings, brand assets, social media presence, market intelligence, and other available information. 6.4 Third-Party Terms. Where third-party data providers (including Yelp and similar platforms) require attribution for content retrieved via their APIs, Addi will make reasonable efforts to display such attribution where that information is made available by the provider. You agree not to extract, export, suppress, or redistribute raw third-party data or any attributions displayed through the Services. 6.5 Aggregated Data. Addi may use aggregated, de-identified brand profiling data to improve the Services and develop industry benchmarks. Such data will not identify you or your business. 6.6 User-Supplied Visual Content from Third-Party Platforms. If you upload, select, or incorporate into the Services any images, videos, or other media that you have sourced from a third-party platform (including Yelp, Instagram, or any other review, social media, or user-generated content platform), you represent and warrant that: (a) such content originates from an account you own or control, or you have obtained express permission from the content creator to use it for advertising purposes. Attribution alone does not substitute for such permission where the originating platform’s terms require a separate license for commercial use; (b) you will provide clear and accurate attribution to the original creator where required by the originating platform’s terms or applicable law (e.g., “Photo by [Creator Name] via [Platform]”); and (c) you will not misrepresent the business or entity depicted in any such content. You are solely responsible for ensuring that your use of user-supplied content complies with the terms of service of the originating platform and all applicable laws. This section applies to content you bring to the Services; for content retrieved by Addi via third-party APIs on your behalf, Section 6.3 governs. 6.7 Business Platform Connections. When you connect a Business Platform to the Services, you authorize Addi to access, import, store, and process Business Platform Data from that account on your behalf. Addi uses Business Platform Data to populate your product and service catalog, generate and personalize advertising content, recommend campaigns, and measure campaign performance, including by comparing sales during a campaign against a historical baseline. You represent and warrant that you have the right to authorize this access and that connecting the Business Platform complies with your agreement with that platform. You may disconnect a Business Platform at any time, after which Addi will cease accessing that account and delete the associated Business Platform Data as described in the Privacy Policy. 7. AI-Generated Content: Ownership and Licensing 7.1 Ownership of Input. You retain all right, title, and interest in your Input. Addi claims no ownership rights over your Input. 7.2 Ownership of Output. As between you and Addi, and to the extent permitted by applicable law, you own all Output generated through your use of the Services. Addi hereby assigns to you all of its right, title, and interest, if any, in Output generated through your use of the Services. 7.3 Important Limitations on Output Ownership. (a) No Copyright Guarantee. Output generated by the Services may not be eligible for copyright or other intellectual property protection. Addi makes no representation or warranty that any Output is copyrightable, original, unique, or free from third-party intellectual property claims. Similar or identical content may be generated for other users, and Addi’s assignment of rights does not extend to Output generated for them. You assume all risks associated with the use of Output. (b) Third-Party Model Limitations. Output is generated using third-party foundation models whose terms may impose additional limitations. Addi will use commercially reasonable efforts to ensure model terms do not restrict your commercial use of Output, but does not warrant Output is free from all third-party restrictions. (c) Stock and AI-Generated Media. Output may incorporate stock imagery, stock audio, and AI-generated media (including AI-generated images, video, and audio) from third-party content libraries and AI model providers. Your use of such elements is limited to the scope of applicable licenses Addi has obtained. You may not extract, resell, or sublicense individual stock or AI-generated media elements separately from the Output. 7.4 License to Addi. You grant Addi a non-exclusive, worldwide, royalty-free license to use, reproduce, modify, and process your Content during the term of your account (and the data retention period thereafter) solely for: (a) Providing, operating, maintaining, and improving the Services; (b) Complying with applicable law and enforcing these Terms; (c) Generating aggregated, de-identified analytics that will not identify you or your business. Addi does not use your Content, including Input, Output, Advertising Platform data, or Business Platform Data, to train or improve any artificial intelligence or machine learning model. Media Assets you upload are processed solely to deliver the advertising creative you request and are not made available to any other user. Addi uses third-party AI providers to power certain features. Where a provider offers a setting to prevent its use of submitted data for model training, Addi uses it. Some providers’ terms may still permit them to use data submitted through their services to improve their models. This never applies to Business Platform Data. A list of these providers is available on request at [email protected]. 7.5 Media Asset Representations, Warranty, and Indemnification. (a) Representations and Warranty. By uploading any Media Asset to the Services, you represent and warrant that: (i) you own all right, title, and interest in the Media Asset, or hold a valid license permitting you to upload the Media Asset and use it in connection with AI-generated advertising content for commercial purposes; (ii) the Media Asset is not subject to any synchronization, master, or other license restriction that would prohibit its use in AI-generated advertising output; and (iii) your upload and use of the Media Asset through the Services does not infringe the copyright, moral rights, publicity rights, or other intellectual property rights of any third party. (b) Prohibited Uploads. You may not upload any Media Asset that: (i) is subject to a music label, publisher, or other license that does not expressly permit use in AI-generated commercial advertising content; or (ii) is otherwise encumbered by any restriction that would be violated by its reproduction or distribution in AI-generated advertising output. 7.6 Feedback. If you provide suggestions, ideas, or other feedback about the Services (“Feedback”), you grant Addi a perpetual, irrevocable, worldwide, royalty-free license to use, modify, and incorporate such Feedback without obligation or compensation. 7.7 Data Protection Roles and Sub-Processors. To the extent Addi processes Personal Information on your behalf in connection with the Services, you are the “business,” “controller,” or equivalent role, and Addi acts as a “service provider,” “processor,” or equivalent role, as those terms are defined under applicable data protection laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CCPA”) and, where applicable, the EU General Data Protection Regulation (“GDPR”) and comparable state privacy laws. Addi shall not: (a) retain, use, or disclose such Personal Information for any commercial purpose other than providing the Services specified in these Terms; (b) retain, use, or disclose such Personal Information outside the direct business relationship between Addi and you; (c) retain, use, or disclose such Personal Information for Addi’s own independent business purposes, except as expressly permitted by applicable data protection laws; (d) sell or share such Personal Information; or (e) combine such Personal Information with Personal Information Addi receives from other sources, except as permitted by applicable data protection laws. Addi will process such Personal Information only on your documented instructions and in compliance with applicable data protection laws, and these Terms and your use of the Services are your documented instructions to Addi. Addi will provide the level of privacy protection required by applicable data protection laws and will notify you if it determines that it can no longer meet its obligations under those laws. You may take reasonable and appropriate steps to ensure that Addi uses such Personal Information consistently with your obligations under applicable data protection laws, and to stop and remediate any unauthorized use. Addi certifies that it understands and will comply with these restrictions. You authorize Addi to disclose Personal Information to the Advertising Platforms and Business Platforms you connect to the Services. Each of them processes that information under its own terms and determines independently how it does so, and Addi does not control those determinations. You also authorize Addi to engage the sub-processors identified at https://addi.ai/sub-processors/ to process Personal Information on your behalf in connection with the Services, and you authorize each of those sub-processors to engage its own sub-processors on the terms it publishes. Addi will post any new sub-processor at that URL, and will notify you without undue delay of any data incident affecting your Personal Information. You represent and warrant that you have the right to disclose any Personal Information provided to Addi, or that Addi imports from a platform you connect at your discretion, for the business purposes described herein, and that such disclosure is made in compliance with applicable law. 8. Advertising Compliance 8.1 Your Responsibility. You are solely responsible for ensuring all advertisements comply with applicable laws and platform policies before publication, including FTC Act Section 5 and FTC Guides on endorsements and testimonials; each Advertising Platform’s content policies and advertising standards; applicable state consumer protection statutes; and any industry-specific advertising regulations applicable to your business. 8.2 AI Disclosure Obligations. Addi applies AI Transparency Features to Output, and you may not disable them. They include: (a) C2PA Content Credentials, cryptographically signed provenance metadata embedded in each finished creative file, identifying Addi as the generator and recording information about how the file was made, which may include the AI model used and the generation timestamp; (b) a visual disclosure label identifying the content as AI-generated, rendered into display images and video files you download or export from the Services; (c) an invisible watermark embedded in finished audio, video, and display files; and (d) where Addi submits a creative directly to an Advertising Platform that offers an AI content flag (for example, TikTok's AIGC label), the applicable flag. Certain intermediate or component files, such as draft previews, video remixes, and separate voice or music tracks, may not carry Content Credentials. Anyone can inspect Content Credentials using publicly available C2PA verification tools, but they may be lost if a file is edited, re-encoded, or processed by a third-party platform, and Addi does not guarantee that they will remain attached. AI Transparency Features are designed to support, but do not guarantee, compliance with advertising transparency laws and Advertising Platform policies. Certain jurisdictions and Advertising Platforms impose additional requirements, including visible disclosure within the advertisement itself. You agree not to remove, alter, or obscure any AI Transparency Feature, and you remain solely responsible for any disclosure obligations that apply where you run your advertising. 8.3 Advertising Claims and Accuracy. Output may include claims about your business derived from third-party data (e.g., Yelp reviews). You are solely responsible for verifying all claims before publication. Publishing advertisements containing false or misleading claims may violate law regardless of whether they were AI-generated. Addi does not verify advertising claims and disclaims all liability for inaccurate or misleading content. 8.4 Human Review Requirement. You must review and approve all AI-generated content before publishing it to any Advertising Platform. You shall not publish Output without first reviewing it for accuracy, legal compliance, and appropriateness. Your authorization of a campaign constitutes your review and approval of each advertisement in that campaign. 8.5 Real People, Voices, and Likenesses. (a) Definitions. In this Section, "Depicted Person" means any real, identifiable individual whose face, body, voice, name, or other identifying characteristics appear in, or can be recognized from, your Input or any Output. "AI Changes" means any change the Services make to how a Depicted Person looks, sounds, moves, or behaves, including animating a still image; extending, editing, or re-staging video; altering expressions, gestures, clothing, objects held, or surroundings; and generating or cloning speech. (b) Consent Required. You may submit Input that includes a Depicted Person, and may clone a voice, only if you have first obtained a written consent and release from each Depicted Person that (i) permits use of their likeness and voice in advertising for your business, on the Advertising Platforms and in the locations where you run it; (ii) expressly permits AI Changes; and (iii) remains in effect for as long as the Output is used. This applies to all Input, including files you upload. The Services do not use photos or videos imported from your website, social media accounts, review sites, or other connected sources that appear to show a person; to use that content, you must upload it yourself. Photos and videos posted by customers or other third parties on review sites or social media are not yours to use unless you have obtained these consents and the necessary rights from their owners. If you are the Depicted Person, your confirmation in the Services is your consent. Addi’s automated checks may not detect every Depicted Person and do not reduce your obligations under this Section. (c) AI Output May Change People. You acknowledge that the Services use third-party artificial intelligence models that generate new content, and that Output may show a Depicted Person doing, saying, holding, wearing, or expressing something they did not actually do, say, hold, wear, or express, or may contain errors or distortions. Addi may take steps to reduce this risk, such as instructing models to preserve people as they appear in your Input, but Addi does not guarantee that any Output accurately depicts any person, and those steps do not replace your review. (d) Prohibited Depictions. You shall not publish, and shall not use the Services to create, Output that depicts or presents any Depicted Person: (i) giving a review, testimonial, endorsement, or statement that they did not actually give; (ii) in sexual, sexually suggestive, nude, or intimate content; (iii) engaging in illegal, dangerous, violent, or self-harming conduct, or using alcohol, tobacco, cannabis, or other drugs, unless your Input shows them actually doing so and their consent specifically covers that use; (iv) in a manner that is false, misleading, defamatory, degrading, harassing, or hateful, or that places them in a false light; (v) in a way that could reasonably affect their employment, legal status, child custody, benefits, or reputation; (vi) as a means of impersonating them or deceiving anyone about who they are or what they did; or (vii) if the person is, or appears to be, under 18 years of age. You also shall not use the Services to depict a celebrity, public official, or other public figure without their express written consent. (e) In-Product Confirmations. The Services may ask you to confirm statements about rights and consent, including when you upload images, video, or audio, identify who appears in them, clone a voice, or authorize a campaign. Each confirmation is a representation and warranty under these Terms, made on behalf of you and the business you represent, and Addi records it together with your account, the date and time, and the Content or campaign it covers. Your authorization of a campaign constitutes your acceptance of each advertisement in that campaign and of the risk of publishing it. (f) Records and Withdrawal. You will keep each consent and release for as long as the related Output is in use and for at least three (3) years afterward, and will provide copies to Addi within five (5) business days of Addi's request. If a Depicted Person withdraws consent, objects, or complains, you will promptly stop using the affected Output, pause or remove any advertisement that contains it, and notify Addi. (g) Addi's Rights. Addi may, without liability to you, refuse to process any Input, exclude it from generation, block or remove any Output, pause or cancel any campaign, or suspend your account if Addi reasonably believes this Section has been or may be violated, or if Addi receives a complaint from a Depicted Person. If Addi pauses or cancels a campaign under this Section, any unspent Media Spend is added to your account as a Credit Balance. Service and payment-processing fees are not refunded. (h) Deceased Individuals. You shall not use the Services to reproduce the voice or likeness of a deceased individual without the consent required under applicable post-mortem right of publicity law, including, for deceased personalities domiciled in New York at the time of death, the consent of the applicable heir or executor as required by NY Civil Rights Law § 50-f. (i) Synthetic Performers. You further represent that any Output featuring an AI-generated human likeness distributed in New York complies with NY General Business Law § 396-b (as amended effective June 9, 2026), including any required conspicuous disclosure of synthetic performers. (j) AI Transparency Features. AI Transparency Features are applied regardless of whether a Depicted Person or any other human likeness appears in the Output. They do not constitute a representation by Addi that the Output contains or does not contain any particular likeness, and they do not satisfy any disclosure, labeling, or consent obligation imposed on you by applicable law. (k) Your Responsibility. You are solely responsible for obtaining and documenting all consents and releases required by this Section, for any additional disclosure, labeling, or consent requirements that apply where you distribute or publish Output, and for any claim by a Depicted Person. Such claims are included in your indemnification obligations under Section 14. 8.6 Content Screening and Publishing Gate. The Services may screen advertising content before publication and may block a creative from being published to an Advertising Platform if it may fall within a category restricted by that platform's policies or by Addi's own policies, such as alcohol, gambling, financial products, regulated goods, or political content. Advertising Platforms set and change their own policies, and a creative permitted on one Advertising Platform may be restricted on another. Screening is a risk-management measure, not a guarantee, and you remain solely responsible for ensuring your advertising complies with Advertising Platform policies and applicable law. Addi may change the screened categories at any time. 9. Acceptable Use Policy 9.1 Unlawful or Harmful Content. You may not use the Services to create, generate, upload, distribute, or publish content that: (a) is illegal, defamatory, obscene, harassing, threatening, or discriminatory; (b) contains false, misleading, or deceptive advertising or promotional claims; (c) generates fake reviews, testimonials, endorsements, or fabricated social proof; (d) has had any AI disclosure label, C2PA Content Credentials, visual disclosure overlay, provenance metadata embedded in Output by the Services, or any other AI Transparency Feature removed, altered, obscured, disabled, or circumvented, whether before or after publication; (e) creates deepfakes, non-consensual synthetic media, or content impersonating real individuals or organizations without authorization; (f) exploits, harms, or targets minors; (g) promotes illegal products, services, or activities; or (h) facilitates fraud, phishing, scams, malware, or attempts to bypass platform safeguards. 9.2 Platform and System Integrity. You shall not: (a) Reverse engineer, decompile, or attempt to derive source code, algorithms, or models underlying the Services; (b) Use automated tools, bots, or scrapers to access the Services; (c) Circumvent security, rate-limiting, or access-control features; (d) Interfere with the integrity or performance of the Services; (e) Access the Services to build a competing product or service, or to benchmark without prior written consent. 9.3 Data and Privacy. You shall not: (a) Upload or process personal data in violation of applicable data protection laws; (b) Use audience data, Customer Lists, or Advertising Platform data outside the Services; (c) Submit protected health information, Social Security numbers, financial account numbers, or other sensitive data unless expressly supported. 9.4 Advertising-Specific Restrictions. You shall not: (a) Create or publish ads for products or services prohibited by applicable Advertising Platform policies; (b) Engage in spam or mass advertising in violation of CAN-SPAM or applicable anti-spam laws. (c) Use Customer Lists that include data from individuals known by you to be under 18, or under 16 in the EEA and UK. Addi reserves the right to investigate, suspend, or terminate your account for any violation, with or without notice. 9.5 Political Advertising. You may not use the Services to create, generate, or publish political advertising, including advertisements that reference or depict political candidates, elected officials, political parties, ballot measures, legislation, or government policy advocacy. This restriction applies to all Advertising Platforms. Addi reserves the right to block or remove any creative it determines, in its sole discretion, to constitute political advertising. 10. Intellectual Property and DMCA 10.1 Addi’s IP. The Services, including all software, algorithms, AI models, user interfaces, designs, graphics, logos, and documentation, are owned by Addi or its licensors and protected by intellectual property laws. Nothing in these Terms grants you any right to Addi’s trademarks, logos, or brand features without prior written consent. Addi retains all right, title, and interest in and to any data, insights, analytics, metadata, performance signals, benchmarks, and learnings derived from or generated in connection with the operation of the Services, including aggregated and de-identified data derived from platform usage, campaign performance, and user interactions ("Platform Learnings"). Platform Learnings do not include your Content or Personal Information, and are distinct from your Output and brand profile data. Nothing in these Terms transfers any right in Platform Learnings to you. 10.2 Brand Profile Data. Brand profile data compiled by the Services from publicly available sources is proprietary to Addi. You may access and use your own brand profile through the Services, but may not extract, redistribute, or commercially exploit the underlying compiled dataset. 10.3 DMCA. Addi respects intellectual property rights. If you believe copyrighted work has been infringed, submit a DMCA notification to our designated agent at [email protected] including: (a) signature of the copyright owner or agent; (b) identification of the copyrighted work; (c) identification and location of infringing material; (d) your contact information; (e) a good-faith-belief statement; and (f) a statement under penalty of perjury that the information is accurate. 10.4 Counter-Notification. If you believe that content was removed or disabled as a result of mistake or misidentification, you may submit a counter-notification in accordance with 17 U.S.C. §512(g) to Addi’s designated DMCA agent at [email protected]. 10.5 Repeat Infringers. In accordance with 17 U.S.C. §512(i), Addi maintains a policy of terminating, in appropriate circumstances, the accounts of users who are repeat infringers of third-party intellectual property rights, including copyright. Addi may terminate your account if you repeatedly submit, publish, or distribute content that infringes third-party intellectual property rights. 11. Third-Party Services and Integrations 11.1 Third-Party Services. The Services integrate with third-party services, platforms, and APIs (“Third-Party Services”), including Advertising Platforms, AI model providers, data sources, and authentication services. Your use of Third-Party Services through the Services is subject to their own terms and policies, which you are responsible for complying with. Addi does not control and is not responsible for the availability, accuracy, performance, or practices of any Third-Party Services. 11.2 Platform-Required Terms. With respect to any Advertising Platform accessed through the Services, you agree that: (a) Addi makes no warranties or representations on behalf of any Advertising Platform, and all implied warranties with respect to any Advertising Platform's technology, services, and content, including warranties of merchantability, fitness for a particular purpose, and non-infringement, are expressly disclaimed; (b) you will not modify or create derivative works based on any Advertising Platform's technology, services, or content; (c) you will not decompile, reverse-engineer, disassemble, or otherwise reduce any Advertising Platform's technology, services, or content to source code or other human-perceivable form, to the fullest extent permitted by law; (d) Addi is responsible for its own products and services, and no Advertising Platform bears any liability with respect to them; and (e) you will comply with the terms and policies that each Advertising Platform requires an advertiser to accept in order to run advertising, including its terms of service, commercial and advertising terms, self-serve advertising terms, payment terms, and advertising policies and standards, each as updated from time to time. You authorize Addi, acting as your agent, to accept those terms on your behalf for each campaign you authorize. Addi will make links to the current terms available in the Services or on request. If you do not agree to an Advertising Platform’s terms, do not authorize a campaign on that Advertising Platform. 12. Disclaimers and Warranty Limitations 12.1 THE SERVICES, INCLUDING ALL AI-GENERATED CONTENT, BRAND PROFILING DATA, AND ADVERTISING PLATFORM INTEGRATIONS, ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY. 12.2 TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, ADDI DISCLAIMS ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, RELIABILITY, AND AVAILABILITY. 12.3 Specific Disclaimers. Addi does not warrant that: (a) the Services will be uninterrupted, secure, or error-free; (b) AI-generated content will be accurate, original, non-infringing, or compliant with applicable laws or Advertising Platform policies; (c) brand profiling data will be accurate, complete, or current; (d) the Services will produce any particular advertising results or ROI; (e) Advertising Platform integrations will function without interruption; or (f) AI-generated content is eligible for copyright protection. 12.4 Beta Features. Features designated as “beta,” “preview,” or “experimental” are provided without any warranty and may be modified or discontinued at any time without notice. 12.5 Service Availability. Addi does not guarantee specific uptime levels. The Services may be temporarily unavailable for maintenance, updates, or factors beyond our control. Addi is not liable for losses from unavailability. 13. Limitation of Liability 13.1 TO THE MAXIMUM EXTENT PERMITTED BY LAW, ADDI SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING DAMAGES FOR LOST PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITIES, ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES, REGARDLESS OF LEGAL THEORY, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. 13.2 ADDI’S TOTAL AGGREGATE LIABILITY SHALL NOT EXCEED THE GREATER OF THE AMOUNTS PAID BY YOU TO ADDI IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM OR $100. 13.3 Basis of the Bargain. These limitations reflect a fair allocation of risk and are an essential element of the bargain between you and Addi. The Services would not be provided without them. 13.4 Exceptions. Nothing in this Section limits liability for: (a) death or personal injury caused by negligence; (b) fraud or fraudulent misrepresentation; (c) any liability that cannot be excluded under applicable law; or (d) your indemnification obligations under Section 14. 14. Indemnification You agree to indemnify, defend, and hold harmless Addi and its officers, directors, employees, agents, and affiliates from all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising from: (a) Your use of the Services, including any Content you create, upload, or publish; (b) Advertisements you create, approve, or publish through the Services; (c) Your violation of these Terms, including the Acceptable Use Policy; (d) Your violation of any applicable law, third-party right, or Advertising Platform policy; (e) Unauthorized use of the Services to profile brands you do not own; (f) Any dispute between you and a third party arising from advertising content. Addi will use reasonable efforts to notify you of any claim and provide reasonable cooperation at your expense. You may not settle any claim imposing obligations on Addi without prior written consent. 15. Term, Termination, and Suspension 15.1 Term. These Terms become effective when you first access or use the Services and remain in effect until your account or access to the Services is terminated in accordance with this Section 15. 15.2 Termination by You. You may terminate at any time by contacting [email protected] or from your account page. 15.3 Termination by Addi. Addi may terminate or suspend your access to the Services: (a) Immediately, without notice, for violation of the Acceptable Use Policy, non-payment of outstanding fees, fraudulent activity, or threats to the security of the Services; (b) Upon five (5) days’ written notice (which may be delivered by email to the address on your account) for any other material breach that remains uncured during such period; or (c) With 30 days’ notice for any reason or no reason. 15.4 Effect of Termination. Upon termination: your access ceases; Addi retains your data for the periods described in the Privacy Policy's data retention schedule to allow export; after those periods expire, Content is deleted except as required for legal compliance, dispute resolution, or enforcement. Sections 5.4, 7 (to the extent of existing licenses), 8, 9, 10.1, 12, 13, 14, 16, and 19 survive termination. 15.5 Appeals. If you believe your account was suspended or terminated in error, you may appeal by emailing [email protected] within 30 days. Addi will use reasonable efforts to respond within 14 business days. 16. Dispute Resolution and Arbitration 16.1 Informal Resolution. Before initiating formal proceedings, you agree to contact [email protected] and attempt to resolve the dispute informally for at least 30 days. 16.2 Binding Arbitration. If not resolved informally, any dispute shall be resolved by binding individual arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules before a single arbitrator. The arbitration shall take place in Missouri (or remotely, at your election). 16.3 CLASS ACTION WAIVER. YOU AND ADDI EACH WAIVE THE RIGHT TO PARTICIPATE IN A CLASS ACTION, COLLECTIVE ACTION, OR REPRESENTATIVE PROCEEDING. DISPUTES MUST BE BROUGHT ON AN INDIVIDUAL BASIS ONLY. 16.4 Opt-Out. You may opt out of arbitration by sending written notice to [email protected] within 30 days of first agreeing to these Terms, including your name, account email, and a clear opt-out statement. If you opt out, disputes will be resolved in the courts of Missouri. 16.5 Exceptions. Either party may bring claims in small claims court or seek injunctive relief in any court of competent jurisdiction to protect intellectual property rights. 17. Marketing and Brand Usage You agree to grant Addi the right to use your business name and logo in Addi marketing materials, including customer lists, case studies, and website content. This permission does not extend to your Content, which will not be used for Addi’s marketing without your prior written consent. Opt-Out: You may opt out at any time by contacting [email protected]. Upon opt-out, Addi will remove your name and logo from marketing materials within 30 days, except from previously published materials not reasonably practicable to modify. 18. Modifications to Terms Addi may modify these Terms at any time. We will provide at least 30 days’ notice of material changes by posting updated Terms on our website. When material changes take effect, you will be prompted to review and accept the updated Terms of Service before continuing to use the Services. The “Last Updated” date at the top indicates when it was last revised and the "Effective Date" indicates when it takes effect. Your continued use of the Services after the effective date constitutes acceptance. 19. General Provisions 19.1 Governing Law. These Terms are governed by the laws of the State of Missouri, without regard to conflict-of-law principles. Subject to Section 16, disputes shall be brought in state or federal courts in Missouri. 19.2 Entire Agreement. These Terms, together with the Privacy Policy, constitute the entire agreement and supersede all prior agreements. Customers who process personal data subject to GDPR or other applicable data protection laws may request a Data Processing Addendum (DPA) by contacting [email protected]. Where executed, the DPA is incorporated into and forms part of these Terms. 19.3 Severability. If any provision is held unenforceable, the remaining provisions remain in effect. 19.4 Waiver. No failure or delay in exercising any right constitutes a waiver. 19.5 Assignment. You may not assign these Terms without Addi’s written consent. Addi may freely assign, transfer, or delegate its rights and obligations under these Terms, in whole or in part, without restriction and without notice, to an affiliate, subsidiary, corporate successor, or in connection with a merger, acquisition, corporate reorganization, or the sale, transfer, or divestiture of all, substantially all, or any portion of its business, stock, or assets relating to the Services. 19.6 Force Majeure. Addi is not liable for delays or failures due to events beyond reasonable control, including natural disasters, pandemics, government actions, internet disruptions, third-party service outages, or AI model provider failures. If a force majeure event continues for more than 60 consecutive days, either party may terminate upon written notice. 19.7 Export Compliance. You agree to comply with all applicable export control and sanctions laws. You represent that you are not located in a comprehensively sanctioned jurisdiction, not on any restricted party list, and will not provide access to the Services to any restricted person or entity. 19.8 Notices. Notices to Addi: [email protected]. Notices to you: the email on your account, deemed received when sent. 19.9 Third-Party Beneficiaries. Except as set forth below, these Terms do not create any third-party beneficiary rights. (a) Spotify. Spotify AB is a third-party beneficiary of these Terms and of Addi's Privacy Policy and is entitled to enforce these Terms directly against you. This provision is included to comply with the Spotify Developer Terms. Contact Information Addi, Inc. 117 W. 20th Street, Suite 202 Kansas City, MO 64108 Email: [email protected] Phone: 1-866-879-2334 Website: addi.ai